How might we...
..help KSC in conveying crucial information to ensure understanding and engagement?
Client
At the forefront of European technology, Kista Science City offers opportunities for unique collaborations among businesses, the public sector, and academia. It serves as a community, meeting place, and testbed for new ideas and products, contributing to the collective effort towards the next generation of purposeful technology and business.​​​​​​​

Background
In the pursuit of creating a vibrant and secure city, it is crucial to collect information and assess the perceived security of people in various locations, such as public squares. One effective approach is measuring the duration of people's stay in these areas, with a particular focus on the patterns of women and children. Analysing the stay duration of these groups provides valuable insights into the perceived security. The ultimate objective is to develop an accurate method for measuring perceived security, enabling targeted efforts and ongoing tracking of changes.
Traditional methods, reliant on manual counting, are resource-intensive. A more effective solution involves using sensors for accurate data analysis, although ethical and legal considerations are vital to ensure consent and avoid unjustified monitoring.​​​​​​​
Setup
TIMEFRAME
October 2023 - November 2023

ROLE
Service designer

RESPONSIBILITIES
Conduct interviews, compile key insights, lead concept development and visualisation of delivery materials 

TEAM
2 service designers

DELIVERABLES
• Qualitative key insights
• Presentation material
• Visuals of project concept
• Trigger material
• Roadmap and recommendations
Mission
Monitoring the public is delicate, requiring support from key stakeholders. Effectively conveying information in a way that fosters understanding is therefore crucial. Our mission was to create material to support KSC in their journey towards achieving this goal. They needed an effective way of conveying this crucial information understandably and compellingly when sharing knowledge with key actors, stakeholders and politicians.
Process
Our approach began with conducting interviews involving stakeholders, project leaders, and key contributors who will utilise our materials. An impact map begins to take shape and we recognised that the deliverables should encompass presentation material, articulate visuals of the project concept and trigger material for subsequent discussions. Following the gathering of insights, we engaged in four rounds of ideation and testing in collaboration with our stakeholders, refining concepts until achieving a satisfactory outcome.
Early concept iterations and user interviews.
Delivery
As a main part of the project we delivered visuals materials. The purpose of the material is to be used as triggers and a basis for discussion to present an idea. The material is not a product proposal for a service but rather a visualisation of a concept. Specific details have been omitted to provide freedom to the person using the material and the opportunity to use it through various processes of change.
Examples of areas of use: workshops, fairs, discussions, and presentations.

This material provides examples of how data can be measured and what it may look like. Additionally, it demonstrates how one can identify trends and patterns in various areas. Different trigger words, such as 'data management,' are strategically placed to provoke and encourage discussions.
Our second main deliverable in the project was supportive presentation materials, including the visualisation of concepts and action suggestions for the future. This material delves deeper into the idea and end objectives, illustrating how everything is connected. It is suitable for presentations and can easily be divided into shorter parts for use in workshops. Additionally, the delivery included visuals that can easily be adjusted to fit different presentation lengths and formats.
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