Workshop
Basis for joint decisions and initial steps forward​​​​​​​
Clients
Bosch Rexroth is a subsidiary of the Bosch Group, specialising in industrial automation and engineering. They provide a wide range of products and solutions related to hydraulics, pneumatics, drives, controls, and automation technology. Bosch Rexroth's offerings are used in various industries, including manufacturing, construction, agriculture, and more, to enhance efficiency and productivity through advanced automation and motion control systems.

Knightec is a Swedish engineering consultancy firm that offers a broad range of services in various engineering disciplines. They provide expertise in areas such as product development, innovation, digitalisation, and sustainability. Knightec collaborates with clients from different industries to help them solve engineering challenges, improve products, and drive innovation.
Setup
TIMEFRAME
September 2023
24h prep, 3h workshop, 24h compilation

TEAM
2 Service Designers

ROLE & RESPONSIBILITIES
Service Designer
Prepare and compile workshop material, facilitate workshop

DELIVERABLES
• Qualitative insights​​​​​​​
• Presentations and workshop materials
• Roadmap and recommendations
Background & mission
Both of our clients recognise a growing demand for the electrification of large vehicles and machines in the near future. Leveraging Bosch's expertise in machinery and engineering and Knightec's proficiency in electrification and innovation positions them as potential excellent partners. Our mission was to assist them in exploring this future landscape, establishing the groundwork for a collaborative partnership, evaluating business models, and determining the next steps forward.
Workshop questions
1: Agreement on what a partnership could entail and provide in terms of opportunities to meet customer needs.
2: What is our common strength from the customer's perspective?

Purpose of the workshop: Provide a basis for common decisions and initial steps forward.
Workshop session
With a group of mixed teams from Bosch Rexroth and Knightec, the workshop was conducted using pen and paper. Later, we digitised the materials when compiling them for the client.

1. Discuss partnership
We began our workshop session by exploring the benefits/opportunities, and concerns/challenges associated with a potential partnership. Our intention was to address any fears and concerns early on before delving into the definition of the partnership.
2. Costumer relations
An overview of the roles we encounter with the customer was mapped out. 

Who is the primary target audience?
Who influences different decisions?
3. Business blueprint
We created a first joint overview of the journey to electrify their machines and vehicles. The purpose of the session was to inspire discussions about what roles we can take along the way and what value we should create in various events.​
First version of business blueprint with post-its.
Later, digitalised version of the business blueprint.
4. Defining partnership
We engaged in more in-depth discussions regarding a potential partnership, aiming to define the parameters and core conditions necessary for a successful collaboration.
5. Roadmap
Finally, we made a roadmap with the nearest activities and the path forward.
Next step
Suggested next step after this workshop is for Bosch Rexroth and Knightec to take this further and validate value propositions with the customers.

The value proposition canvas is a good tool to discuss and define
• Possible and prioritised customer segments
• Underlaying reasons for people to buy from you​
• Ways to deliver the value

Back to Top